Ads and Social Media posts
Once you have started your business and you start selling your own products or advertising affiliate products, you will find that consistency in advertising is key to success in sales.
Under ‘Choose your Toolset,” you learned about CRM tools and software solutions where you can create landing pages, which you then use to connect customers to a product sales page. But how do you get traffic to your landing pages?
Advertising on social media platforms is a good way to create ‘lead magnets’ by simply placing ads and promoting posts for your products and affiliate offers. You can even have multiple accounts to promote your products. This is also a best practice because, through multiple social media accounts, you can easily focus your advertising on each product. The better you tune and optimize for a target audience per product, the more likely it is to convert leads into sales.
You can learn about this by joining a marketing and learning community, as earlier explained, but using social media is not complicated, and you might already know how to use TikTok, Twitter, Facebook, Instagram, or YouTube. All those platforms offer tutorials as well.
Again, the key to success is consistency. If you don’t post at least a few times per week, social media platforms will see you as inactive, and their algorithms won’t keep promoting your posts. Then fewer people will see your posts, and lead creation for your offerings will go down. If you are consistent and you learn how to use hashtags well, which is a part of search engine optimization, or SEO, then the number of leads has a better chance of rising, and your chances of creating successful sales will grow likewise.
Your advertising and social media postings can also be mostly automated or even outsourced. On this page, I list some automation tools for you, and under the page ‘Out Tasking,” you can find resources to do just that.
If you want to automate your advertising work, I would advise you to use one or more of the most common content creation tools. My favorite tool is Canva, either as an app in the Apple App Store or Android Play Store or simply under:
Free Design Tool: Presentations, Video, Social Media | Canva
Canva has free-of-charge options that are limited but still high-quality enough for you to create an endless number of ads, posts, promotional material, or similar. The basic monthly and paid versions are what I would advise you to use because they deliver a lot of additional value, and I would think that anyone can easily earn back the investment.
You can also automate the creation and posting further using tools like:
Tailwind Social Media & Email Marketing Tool (tailwindapp.com)
